Advertising with a clear purpose
Put the right treatment in front of people looking for a salon.
A Google Ads campaign should connect a relevant search with a service you genuinely provide and a clear way to take the next step. We plan and manage campaigns around your location, treatment priorities, available capacity and agreed budget.
Tell us what your salon needs. Start with a free, no-obligation consultation.
A search. A service. A next step.
Keep the campaign connected to your salon.
Relevant intent
Searches that fit the treatments you want to promote.
A suitable destination
A page that matches the ad and explains how to book.
An agreed budget
Advertising spend separated from management fees.
For nail salons & independent nail technicians
Projects for salons across Ireland
Your website and accounts stay in your control
The work, in detail
More than switching a campaign on
The work can cover a new campaign or a review and improvement of an existing account, depending on your starting point.
01
Account and campaign review
We check the available history, current setup and business goal before proposing changes. A campaign for appointments is planned differently from one selling nail products or promoting a specific seasonal offer.
02
Treatment and keyword planning
Search themes are organised around relevant services and the intent behind them. Negative keywords can help exclude unsuitable searches, such as training or jobs when the campaign is intended for salon appointments.
03
Location and timing settings
Targeting is planned around the area relevant to your salon, with location options and exclusions reviewed where available. Ad timing can reflect your booking arrangements and the hours you can respond to enquiries.
04
Clear ads and landing pages
Ad wording is matched to real treatments, prices or offers, then linked to a suitable page. Where the website does not explain the service or provide a useful next step, landing-page work is discussed first.
05
Measurement that reflects reality
We agree which actions can be measured reliably. Calls, contact clicks and completed bookings are kept distinct, with external booking-system limits and the website’s consent setup considered before tracking is implemented.
06
Ongoing campaign decisions
Within the agreed management scope, search terms, spend and measured actions inform adjustments. Reports show what has been changed and what the available data supports, rather than presenting clicks alone as success.
Before spending more
Make sure the next step is ready.
An ad for a particular treatment should lead to information about that treatment, not leave someone searching a general homepage. The destination needs to make the location, relevant price information and booking route clear.
We also discuss appointment capacity and how enquiries are handled. Promoting an unavailable service or inviting messages that cannot be answered is a planning problem, not something a larger advertising budget will fix.
Spend and accountability
Your account stays under your control.
Campaigns are managed with appropriate access to your advertising resources. Advertising spend is separate from the fee for setup or ongoing work, and the proposed scope makes those costs clear.
Google decides ad eligibility and delivery. Location signals are not perfectly precise, and campaign performance is not guaranteed. Reporting should distinguish paid clicks and measurable enquiries from confirmed appointments and revenue.
From first conversation to delivery
How we approach your project
01
Agree the goal
We identify the treatment or offer, relevant audience, destination page, measurement options and budget.
02
Build and check
The campaign structure, ad copy, targeting and agreed tracking are prepared and reviewed before launch.
03
Review and adjust
Available data is used to refine the campaign within the agreed scope, with spend and outcomes reported separately.
Two costs, clearly separated
Your advertising budget pays for ad delivery. The service fee covers the agreed setup, review or management work. Any landing-page development or additional technical work is quoted separately. No fixed number of leads, bookings or sales is promised.
A few useful answers
Before you get started
Know what to expect, what is included and where the limits are.
How much advertising budget should I start with?
There is no useful universal figure for every salon. The treatments, area, competition, booking value and measurement available all affect the plan. We discuss a budget in the context of a defined goal rather than promise results from a preset amount.
Can you improve campaigns I already run?
Yes. An account review can identify whether the priority is search relevance, structure, location settings, landing pages or measurement. Existing history is considered before deciding what to keep and what to change.
Can ads be limited to people near my salon?
Google provides location targeting, but it uses signals that are not perfectly accurate. We choose appropriate available settings and review the location data rather than promise that every click will come from within an exact boundary.
Can you measure bookings made through another platform?
Only where that platform and your access support reliable measurement. Otherwise, we may be able to record a click to the booking service, but it must not be reported as a confirmed appointment.
Does paying for Google Ads improve my organic ranking?
No. Paid ads and unpaid search rankings are separate. SEO can be planned alongside advertising, but an advertising budget does not buy a higher organic position.
Will I own the advertising account?
Your advertising resources remain under your control. Access is granted for the agreed work rather than requiring you to hand over ownership or send passwords in an enquiry email.
Further reading: Google Ads: location targeting · Google Ads: conversion measurement
Free consultation
Which treatment would you like to promote?
Start with a free consultation about your salon’s needs. Send your website, salon location and the service or offer you have in mind. Tell us whether you already run Google Ads and how clients currently book.
Services by netPOINT · Tomasz Kuciapski. Delivered remotely, with scope and cost agreed before work begins.